Different places, different jobs
Instagram can introduce people to your work and show what’s happening now. A website gives them a stable place to find services, opening hours, location and contact details.
Think about the next step
When someone likes what they see, where do they go? A clear website can turn that curiosity into a more informed enquiry.
Keep the essentials easy to find
You do not need a huge website to be useful. Start with accurate information about your business, who you help and how to get in touch.
Make them work together
Link your profile to the relevant website page and keep your details consistent. Choose an approach you can maintain rather than creating more channels than you can look after.
When Instagram does a useful job
It can show current work, introduce the people behind the business and encourage conversations with an audience that already uses the platform. It also creates ongoing work: content, messages and changing platform behaviour need attention.
When a website earns its place
A website gives you a stable location for detailed services, contact information, pricing explanations and enquiry forms. It can be useful when people compare options, arrive from search or follow a recommendation and want to check whether you are the right fit.
A small business can start with both, simply
Keep the website focused on the decisions customers need to make. Use social posts to share timely work and point people to the relevant service or enquiry page. You do not need a large website or a daily posting schedule to make the two channels connect sensibly.
Explore website design, Google foundations and current PresenceOS pricing.